Goldilocks Marketing: Getting Ad Frequency Just Right

Goldilocks Marketing: Getting Ad Frequency Just Right

Is your ad frequency too hot, too cold, or just right? How often customers see your ads is the ultimate Goldilocks problem of digital marketing. Your audience is searching for that perfect balance. Too many ads overwhelm—72% of consumers find irrelevant ads...
8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]

8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]

2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...
Location-Based Marketing 2025: Nearby Nudges That Drive Sales

Location-Based Marketing 2025: Nearby Nudges That Drive Sales

You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...
Discovery (HBO) Max Advertising Guide (2025)

Discovery (HBO) Max Advertising Guide (2025)

In the ruthless streaming wars, Warner Bros. Discovery’s Max is playing its cards like a true Targaryen, eyeing Netflix’s iron throne with a fierce ambition—and an arsenal of hit shows that could make even Logan Roy sweat. Once the king of prestige TV,...
Embedded Cost-Saving Media Partner

Embedded Cost-Saving Media Partner

REDUCE MEDIA COSTS Embedded Cost-Saving Media Partner Reduce media costs and expand your agency’s digital media capabilities with KORTX. Our team integrates seamlessly with yours to deliver end-to-end media planning, execution, and real-time insights, allowing you to...