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8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]
2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...
Location-Based Marketing 2025: Nearby Nudges That Drive Sales
You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...
Discovery (HBO) Max Advertising Guide (2025)
In the ruthless streaming wars, Warner Bros. Discovery’s Max is playing its cards like a true Targaryen, eyeing Netflix’s iron throne with a fierce ambition—and an arsenal of hit shows that could make even Logan Roy sweat. Once the king of prestige TV,...