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2024 Holiday Shopping & Retail Trends: A Year of Uncertainty & Opportunity
Marketers must be ready for a longer, unpredictable retail calendar, a spike in deal-hunting, and growing interest in social and video channels. This unexpected mix of events offers marketers countless opportunities and potential missed moments within a fleeting...
College Football Advertising Packages
PROGRAMMATIC AD PACKAGES College Football Advertising Packages Tap into a dedicated audience of 30 million diehard college football fans, including those fans in markets without NFL teams. Get your brand in front of fans where college football is king, using Display,...
Digital Marketing Goals & Objectives: What They Are & How to Set Them
Digital marketing goal setting is broken. Only 49% of marketers consistently hit their targets despite 74% setting goals. This statistic makes it clear: marketing goals must align with business objectives. For digital marketers, hitting targets brings career...