A new federal data rule just took effect—and if your marketing touches user data (spoiler: it does), you need to pay attention. This is a national security move with a real marketing impact. Executive Order 14117 could disrupt how your data flows, who you can work...
Is your ad frequency too hot, too cold, or just right? How often customers see your ads is the ultimate Goldilocks problem of digital marketing. Your audience is searching for that perfect balance. Too many ads overwhelm—72% of consumers find irrelevant ads...
2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...
You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...
In the ruthless streaming wars, Warner Bros. Discovery’s Max is playing its cards like a true Targaryen, eyeing Netflix’s iron throne with a fierce ambition—and an arsenal of hit shows that could make even Logan Roy sweat. Once the king of prestige TV,...
Once a bastion of binge-watching “just one more episode,” Netflix opened its doors to advertisers in November 2022, a seismic shift that has paid off handsomely. What started as a gamble became a major new revenue stream. By Q3 2024, Netflix’s revenue surged to $9.82...
![8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]](https://kortx.design/wp-content/uploads/2024/12/bingo-featured.png)
