With billions of dollars invested in paid social advertising every year, brands have many opportunities to connect and engage with their audiences. Explore paid social media advertising, including what it is and why it helps you reach the desired audience organic...
Last year’s NCAA National Championship drew 25 million viewers. This is an engaged audience you can’t afford to miss and a prime chance for marketers to engage a diverse and growing base this fall and winter. College fans span generations, from alumni to students, and...
Have you ever impulsively bought something on Instagram or TikTok? Or been stalked by a couch you clicked on your social media? Shopping now happens with a scroll and a click, with nearly one-third of young adults buying directly through social media. Social commerce...
Without an end-of-year sales and marketing report, businesses may miss out on critical insights needed for informed decision-making and strategic planning for the future. An end-of-year sales and marketing report takes important data from multiple marketing channels...
Chris Rowell, KORTX Co-Founder and Chief Revenue Officer, has been key to the company’s growth. From getting KORTX off the ground to consistently navigating the ever-evolving world of marketing and media, Chris brings leadership, strategy, and passion. Since day one,...
Clunky sites drag down even the strongest marketing strategies. Contentsquare’s CX Circle New York City highlighted how crucial it is to optimize every touchpoint in the customer journey—both off-site and on-site. Understanding user behavior and customizing...
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