Digital marketing goal setting is broken. Only 49% of marketers consistently hit their targets despite 74% setting goals. This statistic makes it clear: marketing goals must align with business objectives. For digital marketers, hitting targets brings career...
The B2B buyer is younger, digital-first, and dominates the share of voice online. They expect a seamless experience pre- and post-sale and want to actively shape your products and services. Our guide reveals what today’s decision-makers want, how to target them,...
Microsoft’s new and refreshed audience targeting taxonomy within its Invest (formerly Xandr) platform presents a valuable opportunity for KORTX clients to enhance their programmatic advertising campaigns. This means access to extensive user data from Microsoft’s...
44% of Republican, 36% of Democratic, and 42% of Independent voters said they pay less attention to political ads than other TV ads during an election year. With more political ads than ever, capturing the attention and hearts of voters has become a necessary art...
Meet Jack Hubbard, our enthusiastic Data and Analytics Intern! Jack is currently a rising junior at The University of Michigan, majoring in Economics and minoring in Data Science. His passion for understanding how data informs business decisions sparked his interest...
This July, we’re excited to roll out the latest updates to Kampus, all tailored to make your digital marketing more efficient and your workflows smoother. We’ve focused on enhancing features that allow quicker adjustments and more seamless campaign management (on your...
