2024 Bank Marketing Trends: Fintechs, GenAI & More

2024 Bank Marketing Trends: Fintechs, GenAI & More

Banking is booming in 2024, with global net interest income projected to reach $8.52 trillion.  Despite economic challenges, banks worldwide are innovating and embracing digital transformation to meet changing customer needs. Traditional banks may grow at an annual...
What is a Demand-Side Platform (DSP): The Complete Guide

What is a Demand-Side Platform (DSP): The Complete Guide

Since their launch in 2007, DSPs (demand-side platforms) have made buying digital advertising inventory easier. Advertisers can buy targeted digital ad space across multiple channels, including display, video, mobile, and connected TV (CTV) near instantly. Businesses...
Political Advertising | Key Stats, Insights, Trends

Political Advertising | Key Stats, Insights, Trends

Political ad spending may reach $11 billion in 2024, making it the most expensive political ad campaign season to date. With the stakes higher than ever before, candidates are vying for every available platform to convey their messages and rally support. Gone are the...
How Our Lunch & Learn Series Encourages Skill-Sharing

How Our Lunch & Learn Series Encourages Skill-Sharing

KORTX is serving more than just sandwiches; it’s fostering a culture of connection, knowledge sharing, and professional development.  Through KORTX’s Lunch & Learn series, employees can enjoy a delicious midday break while engaging in meaningful...
Is Amazon Prime Day Marketing Worth It?: Pros & Cons

Is Amazon Prime Day Marketing Worth It?: Pros & Cons

Explore the key dates and sales surrounding Prime Day 2024 and gain valuable tips and strategies for marketers looking to maximize this opportunity.  With around 180 million Amazon Prime users in 2024, Prime Day offers a chance to drive sales and boost brand...
How Detroit & KORTX Are Reimagining the Future

How Detroit & KORTX Are Reimagining the Future

Detroit’s history of innovation thrives again in its tech sector. The restoration of Ford’s Michigan Central Station fuels this growth. This new era capitalizes on the city’s determined spirit, forging a path for continued progress. KORTX, a...