Political Advertising | Key Stats, Insights, Trends

Political Advertising | Key Stats, Insights, Trends

Political ad spending may reach $11 billion in 2024, making it the most expensive political ad campaign season to date. With the stakes higher than ever before, candidates are vying for every available platform to convey their messages and rally support. Gone are the...
How Our Lunch & Learn Series Encourages Skill-Sharing

How Our Lunch & Learn Series Encourages Skill-Sharing

KORTX is serving more than just sandwiches; it’s fostering a culture of connection, knowledge sharing, and professional development.  Through KORTX’s Lunch & Learn series, employees can enjoy a delicious midday break while engaging in meaningful...
Is Amazon Prime Day Marketing Worth It?: Pros & Cons

Is Amazon Prime Day Marketing Worth It?: Pros & Cons

Explore the key dates and sales surrounding Prime Day 2024 and gain valuable tips and strategies for marketers looking to maximize this opportunity.  With around 180 million Amazon Prime users in 2024, Prime Day offers a chance to drive sales and boost brand...
How Detroit & KORTX Are Reimagining the Future

How Detroit & KORTX Are Reimagining the Future

Detroit’s history of innovation thrives again in its tech sector. The restoration of Ford’s Michigan Central Station fuels this growth. This new era capitalizes on the city’s determined spirit, forging a path for continued progress. KORTX, a...
Common GA4 Data Discrepancies & How to Handle Them

Common GA4 Data Discrepancies & How to Handle Them

There are a few guarantees in life: death, taxes, and data discrepancies between platforms. Advertisers often struggle to reconcile data between platforms due to different data performance tracking methods. Explore the most frequent GA4 data discrepancies to sharpen...
What is Paid Search Advertising? PPC Beginners Guide

What is Paid Search Advertising? PPC Beginners Guide

Looking up information on a search engine was the most common action internet users took after seeing an ad online (e.g., display) and offline (e.g., TV). As advertisers prioritize high-ROI tactics like paid search amid economic uncertainty, the versatility of paid...