Since their launch in 2007, DSPs (demand-side platforms) have made buying digital advertising inventory easier. Advertisers can buy targeted digital ad space across multiple channels, including display, video, mobile, and connected TV (CTV) near instantly. Businesses...
Political ad spending may reach $11 billion in 2024, making it the most expensive political ad campaign season to date. With the stakes higher than ever before, candidates are vying for every available platform to convey their messages and rally support. Gone are the...
KORTX is serving more than just sandwiches; it’s fostering a culture of connection, knowledge sharing, and professional development. Through KORTX’s Lunch & Learn series, employees can enjoy a delicious midday break while engaging in meaningful...
Explore the key dates and sales surrounding Prime Day 2024 and gain valuable tips and strategies for marketers looking to maximize this opportunity. With around 180 million Amazon Prime users in 2024, Prime Day offers a chance to drive sales and boost brand...
Detroit’s history of innovation thrives again in its tech sector. The restoration of Ford’s Michigan Central Station fuels this growth. This new era capitalizes on the city’s determined spirit, forging a path for continued progress. KORTX, a...
There are a few guarantees in life: death, taxes, and data discrepancies between platforms. Advertisers often struggle to reconcile data between platforms due to different data performance tracking methods. Explore the most frequent GA4 data discrepancies to sharpen...
